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Meet The Team

The staff at Surf Bay Leisure are at the heart of what we do. Our friendly, diverse team strive to exceed your expectations by getting the job done and by doing it properly. We aim to build a great relationship with all of our customers by delivering a professional and efficient service that you can trust.

Directors

Michael Taylor at Surf Bay Leisure

Michael Taylor

Managing Director

Michael has dedicated over 40 years to the caravan industry, having started his career working alongside his father in the family business. He became Managing Director in 1999 when Surf Bay Leisure was established as a limited company. With more than 25 years of experience in repair and refurbishment, Michael has played a key role in shaping industry standards, including working closely with Jardine Lloyd Thompson on the Industry Disaster Plan.

Darren Milsom at Surf Bay Leisure

Darren Milsom

Director

Darren joined Surf Bay Leisure in April 1999 as a Sales Advisor and progressed to the position of Sales Manager for new holiday homes. In January 2014, Darren was appointed as a Director and deals with all aspects of the business including on park sales, trade, retail and customer care.

Adam Lerwill at Surf Bay Leisure

Adam Lerwill

Director

Adam joined Surf Bay Leisure in August 1999 as a Sales Advisor and quickly advanced to become the Used Holiday Homes Sales Manager. In January 2014, he was appointed as a Director, where he now oversees all aspects of the business, including export and pre-owned holiday homes.

Surf Bay Holidays

Josh Taylor at Surf Bay Leisure

Josh Taylor

General Manager of Surf Bay Holidays

Josh is the Grandson of the late John Taylor and son of our Managing Director Michael Taylor. Josh is in charge of on-park sales at all of our holiday parks.

South West Sales Team

Matt Steele at Surf Bay Leisure

Matt Steele

Group Sales and Operations Manager

Matt joined Surf Bay Leisure in 2009 and now serves as our Group Sales and Operations Manager. He leads sales activity across all three of our sales centres and manages key accounts throughout the South West, ensuring strong relationships and consistent performance across the region.

Sam Smith at Surf Bay Leisure

Sam Smith

Winkleigh Sales Manager

Sam began his journey with Surf Bay Leisure in November 2014 as a Sales Advisor at our Winkleigh showroom in Devon. With a focus on private land sales—both new and pre-owned—he also plays a key role in supporting our holiday park customers. Sam collaborates closely with Adam & Matt to manage pre-owned caravan sales to our trade clients and is the familiar voice behind our expanding YouTube channel, where he presents video walkthroughs of pre-owned models.

Charleen Sibley at Surf Bay Leisure

Charleen Sibley

New Holiday Homes Sales Co-ordinator

Charleen handles all aspects of sales administration and is the go-to person for anything related to orders and delivered sales. Working diligently behind the scenes, she ensures all our sales information is accurate and up to date—while also keeping the sales team on their toes! She also looks after the sales at Bigbury Bay Holiday Park.

Ryan Kirk at Surf Bay Leisure

Ryan Kirk

Area Sales Manager - Somerset & Dorset

Ryan joined Surf Bay Leisure in early 2021 and brings over 15 years of experience in the holiday home industry. Based at our Somerset Sales Centre in Brean, he advises both new and existing customers on all aspects of holiday home ownership. Ryan also looks after our trade accounts across Somerset and Dorset.

 

John Williams

Area Sales Manager- Devon & Cornwall

No, not the composer behind Jurassic Park, Star Wars, and Jaws! Our John brings a different kind of talent to the team. With extensive experience in B2B sales, he joined us in May 2025 and manages a wide portfolio of holiday parks across Devon and Cornwall.

 

 
 

Connor Rugman

Sales Advisor

Connor has recently joined us to work alongside Ryan at our busy sales centre in Brean. He is responsible for fielding retail enquiries that come through for the Somerset area.

 

Customer Care Team

James Eginton at Surf Bay Leisure

James Eginton

Assistant Service Manager

James joined us in 2023 and works closely with Claire to help with customer care operations. He is responsible for warehouse operations, warranty submissions, and stock management.

Claire Folland at Surf Bay Leisure

Claire Folland

Customer Care Administrator

Claire joined Surf Bay Leisure in September 2003. She co-ordinates all of our POI inspections and progresses all the warranty claims in the Customer Care Team.

Steve Woolacott at Surf Bay Leisure

Steve Woolacott

Senior Customer Care Engineer

Steve joined Surf Bay Leisure in May 1998 and is our senior Customer Care Engineer. He carries out any warranty repairs and assessments for insurance repairs. Steve is fully conversant with all aspects of caravan holiday home manufacture and is also Gas Safe registered and Morco Approved. 

 

Duncan Thomson at Surf Bay Leisure

Duncan Thomson

Customer Care Engineer

Duncan joined our Customer Care Department in February 2018 and works alongside Steve and the rest of his team ensuring that work is carried out to the highest standards.

Accounts Team

Sam Middleton at Surf Bay Leisure

Sam Middleton

Management Accountant

Sam joined Surf Bay Leisure in November 2003 as a Sales Ledger Clerk, later transitioning to a Purchase Ledger Clerk, and now holds the position of Management Accountant. After passing her final AAT exams in late 2007, Sam has worked closely with Darren and the Sales team, providing valuable financial insights and support across the business.

Melanie Wonnacott at Surf Bay Leisure

Melanie Woolacott

Accounts Assistant

Mel has been a valued member of the Surf Bay Leisure team for many years, providing essential support to our Accounts Department. A whizz with caravan VAT, she plays a key role in ensuring the smooth financial operations of the business.

Sue Coombs at Surf bay Leisure

Sue Coombes

Purchase Ledger Clark

Sue joined the Accounts Department at Surf Bay Leisure in November 2018. She manages all aspects of our purchase ledger and payroll, ensuring everything runs smoothly and efficiently.

 

Technical Team

Ray Ford at Surf Bay Leisure

Ray Ford

IT Manager

Ray joined Surf Bay in 2016 as our IT manager. He deals with the day to day running of our computer systems and services.

 

 

 

Will Ford

ICT Installations Technician

Workshop

Steve Harrison at Surf Bay Leisure

Steve Harrison

Workshop Co-Ordinator

Steve ensures the day to day running of the workshop runs smoothly and ensuring that any work that is carried out on holiday homes is completed by our deadlines.